I took a bit of a break from writing and blogging and I suffered because of it. I was less participatory on Twitter and on other people’s blogs, again, it was my loss. I could invent some excuse about being busy, but I will forgo the excuse route. My ego would like to suggest that in my writing I am imparting some kind of knowledge to others, the reality is that I do it as a focused way to dig deeper on topics. If others can learn a bit along the way, all the better. This actually causes me an issue, which I will try to correct in 2013. The issue is that my writing is too academic and often lacks practical ‘Now What’.
In 2013, therefore, my focus will be much more about advancing the ‘Now What’ discussion. In other words, we have been discussing the ‘what’ and ‘why’ for a good long time know, it is time to move on.. What will be hard to avoid will be some discussions and conversations that might appear to be a bit academic – like ‘Information’ versus ‘Knowledge’ or ‘Customer Experience’ versus ‘Social CRM’. In these types of conversations I am really trying to understand the perspective of a broader audience of people (CMO v CIO, for example), as we seem to have certain names and concepts stuck in our head and need to move beyond the names and do a bit of lateral thinking. Definitions are not the’ be all and end all’, but they do serve as a baseline. In way, they are like rules, there as guidance, sometimes in need of breaking.
For example, in my bit of research on the topic of ‘Knowledge’ versus ‘Information’, what I found missing is ‘Smarter’. That is actually my goal, to become smarter so when clients ask the tough questions I have a better chance of offering an an answer, or at least knowing where to look. If knowledge is putting information to use, then being smart is understanding when a particular bit of information is useful. Being smart is also knowing when you do not have nearly enough information to be knowledgeable, therefore the best course of action is listen a bit longer.
If I were to consider a word that described 2012, it would probably be ‘Social’. The word for 2013 is ‘Context’. Context will help (me at least) in the transition from what and why, to how. I will be spending a lot of time in 2013 working to understand the proper context of, data, information and timing; mostly to determine relevance. Bear with me, as I will certainly make a few mistakes along the way.